Price increase letter to customers for service shops

What to get right

• Tell the team first. Techs and CSRs get asked about it first. Give them the what, the why and one sentence to say.
• Be specific about what changed. An average percentage, plus the prices customers ask about most, like the tune-up or a drain cleaning.
• Give the real reason, once. Parts, fuel, wages or warranty costs. One line, no apology tour.
• Protect members if you can. If member pricing stays the same, say so. It’s a reason to join.

The prompt

This is the Announce a flat-rate pricing update workflow, word for word. Copy it, fill in the [brackets], and paste it into the AI tool your company uses.

Write two short messages about our flat-rate price book update.
Effective date: [date]
What changed: [e.g. 6% average increase, new tune-up price, drain cleaning price]
Why: [parts and fuel costs, wages, warranty costs]
Member pricing: [unchanged / discount %]

1) To the team: what changed, why, how to talk about it with customers.
2) To customers (optional, email): honest, short, no apology tour.

Fill it in with the prompt builder → Open the full workflow Owner / GM · saves 30 min per update

How to use it

1. 1Fill in the effective date and what changed.
2. 2Add the real reasons and what happens to member pricing.
3. 3Run the prompt for the team message and the optional customer email.
4. 4Brief the team before the effective date and update your confirmation texts.
5. 5If you email customers, send it ahead of the effective date.